Maybelline New YorkMaybelline Lash Sensational Yelpaze Etkili Siyah Maskara 1 adet₺413.66Black Friday 2026: when is it?
Black Friday falls on Friday 27 November 2026. In Türkiye stores run it under different names: Efsane Cuma, Muhteşem Cuma, Şahane Cuma or Kara Cuma. Deals usually run in the last week or last two weeks of November; each store announces its own dates and duration.
Friday · Black Friday
Really dropping right now
Fell in the last 24 hours at least 10% below the store's own 30-day low, and now the cheapest anywhere. The struck-through price is that 30-day low.
16%Hepsiburada
29%Hepsiburada
24%Hepsiburada
27%Hepsiburada
10%Trendyol
20%Trendyol
14%Trendyol
14%Trendyol
30%Hepsiburada
21%Hepsiburada
16%Hepsiburada
14%HepsiburadaIs the discount real? How to tell
The legal yardstick: since 1 August 2026, a seller in Türkiye announcing a discount must show their own lowest price of the last 10 days as the pre-discount price (Regulation on Commercial Advertising and Unfair Commercial Practices).
Asvoya's yardstick: on top of that we compare the price with the store's own 30-day low. The longer window makes it stricter; at least 10% cheaper and it makes the lists above. That is our own measurement, not a legal requirement.
If the price drops 10% below its 30-day low, we show it on your home page, and you get a notification if the Asvoya app is installed.
Gratis November / Black Friday deals
Popular products sold at Gratis and in other stores too. Compare the price across stores and set an alert before Black Friday: we'll let you know when it drops.
Maybelline New YorkMaybelline Lash Sensational Yelpaze Etkili Siyah Maskara 1 adet₺413.66


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Rossmann November / Black Friday deals
Popular products sold at Rossmann and in other stores too. Compare the price across stores and set an alert before Black Friday: we'll let you know when it drops.
BepantholCilt Bakım Kremi 30 ml₺199.90
BioxcinSaç Bakım Yağı Keratin&Argan 150 ml₺313
L'Oréal ParisMaskara Voluminous Paradise-01 Black 1 Adet₺499
GarnierMicellar Makyaj Temizleme Suyu 24 Saat Nemlendirme Hassas Ciltler İçin 400 ml₺259₺269.90
Yves Saint LaurentBlack Opium Edp Kadın Parfümü 90ml₺2,149
SensodyneHassasiyet & Diş Eti Beyazlatıcı 75 Ml Diş Macunu₺262.83
Watsons November / Black Friday deals
Popular products sold at Watsons and in other stores too. Compare the price across stores and set an alert before Black Friday: we'll let you know when it drops.





OlaplexNo:7 Bonding Oil Bağ Güçlendirici Saç Bakım Yağı 30 ml₺699₺740

Black Friday FAQ
When is Black Friday 2026?
Black Friday 2026 is on Friday 27 November. In Türkiye stores run it under different names, such as Efsane Cuma, Muhteşem Cuma, Şahane Cuma or Kara Cuma. It is often not a single day: stores usually run deals in the last week or last two weeks of November and announce their own start and end dates. Check the store's own announcement for exact dates.
Are Kara Cuma and Efsane Cuma the same thing?
Yes. Kara Cuma is the literal Turkish translation of Black Friday; Efsane Cuma, Muhteşem Cuma and Şahane Cuma are names stores use for their own Black Friday campaigns.
Which stores have Black Friday deals?
Each store announces whether it takes part and for which days; we do not give dates on a store's behalf. We regularly record prices at Gratis, Rossmann, Watsons, Trendyol, Hepsiburada, Boyner and more than 30 other stores; the lists on this page come from those records and show products whose price is really dropping right now.
How can I tell whether a discount is real?
Since 1 August 2026, a seller announcing a discount must show their own lowest price of the last 10 days as the pre-discount price (Regulation on Commercial Advertising and Unfair Commercial Practices). Asvoya also uses a stricter yardstick: we compare the price with the store's own lowest price of the last 30 days, and list it if it is at least 10% cheaper. That is our own measurement, not a legal requirement; we look at the prices we saw, not the struck-through label.
How do I set a price alert?
Use the price alert button on a product page, or set alerts from the campaign list. If the price drops 10% below its 30-day low, we show it in "Deals on what you're waiting for" on your home page, and you get a notification if the Asvoya app is installed. You can remove an alert at any time.